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This Old House Ventures’ Suratt said in a statement, “The passion of the craftspeople on ‘This Old House’ is matched only by its viewers, and we take great pride that over the past four decades we have helped them improve their most valuable asset - their home. “These incremental content investments are commensurate with the scale and growth of the Roku Channel.” “As we grow, we are looking at these additional opportunities to expand our offering - but we’re making sure it fits within our ad-supported model,” Rob Holmes, Roku’s VP of programming, said in an interview. The deal comes two months after Roku acquired rights to more than 75 original shows from Quibi, the now-defunct startup that was led by Jeffrey Katzenberg and Meg Whitman, and its hiring of at least five ex-Quibi staffers. With the deal, about 55 employees of This Old House Ventures are joining Roku, including CEO Dan Suratt and the team behind the shows.

A source familiar with the pact said Roku is paying under $100 million for This Old House Ventures, buying it from private-equity firm TZP Group (which had acquired it in 2016 from Time Inc.).